The fact that Shah Rukh Khan’s sabbatical was longer than expected could have really been advantageous to him. His 2023 comeback proved to be a huge hit, drawing crowds to the theater to witness the legendary Bollywood actor perform once more. As a result, Khan had a run of successful songs, such as Jawan and Pathaan. At first, there were rumors that his fame would decline and that the failure of Zero would make his name less significant than it had been previously in his career, but this proved to be unmistakably false. Even if his popularity at the box office had been slipping before his break, his triumphant comeback demonstrated that people had missed him in large format.

One may say that Khan’s remarkable 2023 success is a result of his involvement in big-budget productions that can afford to deploy every marketing tactic possible. However, when Khan’s most recent 2023 idea is taken into account, this claim is refuted. He played the lead in the movie Dunki, which many first thought would end SRK’s successful streak of a year. Even though the lower-budget comedy movie didn’t receive as positive reviews on Rotten Tomatoes as other of SRK’s earlier movies did, audiences continued to watch and like it. The movie had positive reviews from critics and made over $50 million in revenue worldwide.